Swapt.net is a web startup that hosts listings for people who would like to put their apartment up for swap, similar to AirBnB. A logotype was created to attract a young demographic and begin to create a memorable brand.
Medium weight Gotham is used to create the base of the logotype. Alterations are made to incorporate a small house graphic, call out the “apt” by simplifying and softening the three letters, and create uniformity throughout the word by repeating an established angle that deviates only once to highlight the little house. A gradient is used to amplify these qualities.