Southfork Kitchen

A simple modified gotham logotype was created and kerned to represent this simple restaurant as cleanly as the food it served. An additional graphic of the restaurant itself - a barn like structure with its own surrounding organically farmed vegetables and leafy greens - appended the logotype throughout the identity.

A second version uses hand drawn typography with tall ascenders - a play on the long reeds surrounding the many bodies of water speckled around the Hamptons. The double crossbar on the ‘f’is a play on the two tine fork commonly used for seafood.